Which social media platform should I use for my business?

25 Sep Which social media platform should I use for my business?

Social Media are a great way to advertise your business but it can be a huge headache for you. Consistency & engagement is important, but should you have an account on all the platforms? Here is a brief analysis of each platform to help you decide which one should you be using for your business

Facebook:

Who should use it: Everyone! Everyone is on Facebook, friends, family, small to large businesses.

What to share: Updates, events, ads, contests.

Best times to post: Wednesday – Friday 9am to 7pm

Post Frequency: Once or twice a day

 

Twitter:

Who should use it: Everyone!

What to share: Updates, join conversations, interact directly with your followers, breaking news. Use hashtags to engage.

Best times to post: Later in the day when people are commuting

Post Frequency: 2 to 5 times daily.

 

LinkedIn:

Who should use it: Businesses, recruiters, job seekers- It’s a platform that engages B2B audience.

What to share: Job postings, employee/employers research, companies updates and descriptions

Best times to post: 7am to 8am or 5pm to 6pm

Post Frequency: 2 to 4 times a week

 

Instagram:

Who should use it: Food, lifestyle, fashion, luxury brands.

What to share: It’s a platform where you can post images & videos,

Best times to post: 3pm to 5pm on weekdays

Post Frequency: Once a day

 

YouTube:

Who should use it: Brands, businesses who use video content.

What to share: Videos that can be tutorials, sharing experiences & expertise. Trailers and behind the scenes footage.

Post Frequency: Once or twice a week

 

Pinterest:

Who should use it: DIY, food, lifestyle, fashion, travel

What to share: Creative Images

Best times to post: 3pm to 5pm on weekdays

Post Frequency: Once a day

Hopefully this brief article helped you decide which platforms to use. Managing social media is a time consuming work, if you feel like it is too much for your schedule then Fresh ebusiness can do it for you instead. We will manage, monitor, and market your business on all the appropriate platforms.